Content Development & Communication Strategy

Challenge:

Intel's unveiling of the NUC Extreme portable computer presented a multifaceted challenge: crafting a message that would resonate distinctly with three diverse groups - extreme gamers, streamers, and content creators.

Approach:

Championing the content strategy for this project, I collaborated with a dedicated team to design three distinct 30-second videos, each meticulously crafted for its respective audience. With a fusion of live action and imaginative animated overlays, we aimed to draw viewers into an environment where their aspirations met the NUC Extreme's potential.

Gamers shifted from cozy living rooms to buzzing LAN parties, streamers were surrounded by the electrifying ambiance of esports, and content creators visualized their work coming alive, accentuated by the NUC's capabilities.

Results:

Our endeavor culminated in a captivating ad series that not only showcased the versatile strengths of the Intel NUC Extreme but also celebrated the individual passions, aspirations, and the transformative power of technology in the lives of each target group.