Solution Briefs & Brand Compliance

Challenge:

Amidst rapidly evolving technological paradigms, the real challenge lay in presenting intricate information in a digestible format. Both Intel and VMware, two tech industry leaders, sought a way to articulate the nuances of their new offerings to diverse audiences, ensuring brand consistency and compliance.

Approach:

Crafting with Intel: Recognizing the need for concise and impactful communication, I wrote a series of solution briefs for Intel. These weren’t mere descriptions; they were strategic narratives introducing the extended functionalities of Intel’s new conferencing app plugins to prospective users.

• Editing and Quality Assurance for VMware: VMware’s collaboration with vCloud Air Network brought a unique set of benefits for businesses. To encapsulate this value proposition, I undertook a multifaceted role:

  • Editing for Clarity: Refined content to ensure clarity and resonance with potential business partners.

  • Brand Compliance: Vigilantly ensured the content aligned with VMware's brand guidelines.

  • Design Quality Assurance: Collaborated closely with the design team to guarantee the visual elements supported the copy and met brand, style, and legal requirements.

Results:

Beyond the realm of technology, these solution briefs played a crucial role in fostering understanding and bridging communication gaps. My diverse role in the VMware project, in particular, showcased an aptitude for detail-oriented quality assurance, alignment between content and design, and strict adherence to brand and legal stipulations. In a broader context, my contributions ensured that information wasn't merely transmitted, but was also truly understood and compliant.